Wednesday, 12 September 2018

Happy Linen Company Launches New brand and Product Range

One-trick pony, be no more! When the Happy Linen Company was first set up, it was never meant to be more than a temporary Christmas pop-up selling affordable bedding. However, they quickly realised that designing and selling bed linen was more enjoyable than their day jobs. Six months later and they quit the corporate life, completely reworked the brand and redeveloped the entire product range. With over 20 years’ worth of experience in the textile industry between them, the step made perfect sense.

Working together with talented local designers, who do a brilliant job of refining their rough sketches into beautiful designs, they are also expanding the range to include a wider variety of all-year bedding for adults and children. The new Black Label range introduces a more luxurious offering, but never loses sight of their affordable bedding promise. Being dog lovers, they have even taken the plunge into the world of pets, introducing a range of cosy dog blankets in various sizes and designs. 

Lucy Doovay, Head of Brand & Marketing at Happy Linen Company said: ‘We’re now no longer just a bedding company, but true to our name, have taken on the wider world of home textiles. We’re hoping that our new products and ranges will speak to all those customers who we had to turn away last year looking for matching curtains, cushions, throws and more. We think that what we’re doing is something a bit different and hope the reception matches the effort we’ve put into every single product and design.’

They are now also partnered with two charities as part of their Sleep Happy, Not Hungry campaign. Every time one of their bedding sets is purchased, they help fund a meal for those most in need in Manchester and further afield. They also regularly support local children’s hospices and shelters by donating their bedding.

Despite rethinking their approach and turning the business into a (slightly) more serious operation, they don’t forget why they decided to set up Happy Linen Company in the first place. Their ethos summarises this perfectly: "we are serious about happy".

Head to to check out their wide range of bedding. 

To celebrate the new launch. Happy Linen are offering one lucky winner a chance to Win a Bed Set from their Toddler, Kids or Adult Ranges. (This excludes the new black label range)

For your chance to win head to one (Or ALL) of the following Social Media's and Enter! We are looking for you to tell us your favourite bedding on the website!


Terms and Conditions
One Winner over all Platforms
Uk Only
Ends - 12th October
Winners to be contacted privately and announced on Winning platform
Black Label Range not included in the prize

This post was written in collaboration with The Happy Linen Company


  1. These are lovely - festive woodland is my favourite

  2. These are really nice

  3. Really nice designs I love the black label range glamorous

  4. Nice products.

    Rachel Craig

  5. I love Warm Alaska & Festive Scandi :)

  6. Some nice bedding my daughter is never happy with her bedding she always wants the latest craze

  7. Love the jungle set in the kids’ section